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Our Open Letter

i.e: What we stand for.


We think it's time to challenge ourselves and rewrite history.
We are not villains, but the road to becoming heroes is long and cruel.

We are the fuel to our society: if we don't like the world we live in, it's probably our fault. We've been programmed into thinking that we should somehow fight each other, while creativity is clearly a collaborative effort.

It's crazy, and it's delusional before it comes to fruition.

But believe me, it will come to fruition.
So I want you to get your eyes out on the world, question yourself, embrace your role, work on your craft, follow your purpose and shift the paradigm.

We all can be Draper.

Download our whole manifesto.

Our last video

Why Baseball Is The Golden Standard for Sports Branding

Let’s be honest: visual identity has kind of fallen off a cliff in the grand scheme of branding things. Big and small companies alike have quickly tapped into flat-design to project themselves into the “digital era” (the hell does that even mean?), resulting in a long list of dull and repetitive brand identities. Black and white color palette, sans serif all caps type logos, Helvetica-clone “custom” typeface, does that ring a bell?

Thankfully, we still have sports bringing a bit of color into our lives. And boy, do visual identities matter in sports. If you’re into any sport, your team’s aesthetics is not just something you buy -it is something you bleed, an actual piece of your pride and culture. So here’s a toast to the sport that does it best and to the two teams far outclassing their genre to become global icons.

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Do you have a question about our content? Do you want to send us video ideas, exclusive material or a cease and desist letter? Here's where you can do it.

No dick pics tho, pretty please.

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